Client:

Kate Weare Company

Need:

Develop brand new website and feedback tool for a non-profit dance company based in New York and San Francisco. The site needed to express the unique feeling of the company's choreography, and be easily maintainable by the choreographer who likes to dance, not code.

Solution:

A super simple elegant design that utilizes the fantastic photo assets of the company to make the site like a stage, and works fluidly with Adobe Contribute. Looking at the photo archives it was clear that all the performance shots would have black backgrounds, so the lightweight code was developed to allow for beautiful big background images with quick download times. To capture some of the dynamic movement of the work, select flash scripting uses xml feeds for robust deployment and easy of updates.

Updates no problem

Working on a super small annual budget the company needs constant updates for their fans and donors, but can not pay monthly fees for this service. After a review of options Adobe Contribute is deployed and after just 30 minutes of instruction they are making changes! The one time cost of the program, around $90 bucks, will save hundreds and provides the company control at all times of the content on the site.

Feedback made easy

Using a standard form that viewers understand a behind the scenes script is deployed to export all contact information into Excel spreadsheets for database tracking. This lets the company minimize time on input, and leave the option to export to paid online services - like eTapstery – at a later point if they wish.

Go to the live site: kateweare.com

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