Client:

She She New York

Need:

Updated branding marks to reflect the evolution of a fast expanding Tribeca based boutique fashion line. With a strong arts background She She’s founder and designer had clear aesthetic goals for the re-branding and was looking to add a polish that reflected an upscale clientele.

Solution:

Beginning with an existing mark created by the client, focus was put on font selection and refining the shape to project a more sophisticated image. In the end Zapfino was selected and altered for a match with the line width of the heart mark. Through a series of subtle changes the mark evolved from a ‘candy-girl’ aesthetic to one reflecting the dynamic feminine characteristics of the brand and its designs.

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